Four engagements, one standard of execution — from a focused rebuild to a category-defining flagship, never from a template. Every one starts with a 20-minute fit call.
Read top-down: the complete system sets the ceiling, the standard engagement sits at the center, and the foundation is where most close-but-not-converting sites begin.
Complete System
$0
then $6,500 / mo
Site + AI + SEO + automation + social kit — the complete system.
At $200K average project, one recovered client relationship covers the year's investment twice over.
Most Selected
Standard$0
then $3,500 / mo
Site + AI voice intake + full automation. The standard engagement.
At $120K average job, one recovered lead covers most of the year's investment.
Foundation
$0
then $1,497 / mo
For sites that are close — but not converting. Site strategy, custom rebuild, analytics foundation.
Can be upgraded to include AI at any time.
Bespoke
$0 — $150,000
Retainer scoped to the build
A multi-property or category-defining system, scoped from a blank page. Taken only when the work warrants it.
Reserved for a small number of engagements each year.
All pricing USD. Monthly retainer begins after launch — deposit on signing, balance at launch. Bespoke engagements are scoped individually and taken by application only.
If yours is not listed, the fit call is the right place to ask.
Luxury service businesses — custom pool builders, wine cellar designers, custom home builders, luxury outdoor living companies, and premium interior designers — whose work commands high project values but whose digital presence doesn't reflect that quality.
Because the work is not just design. Each engagement rebuilds positioning, conversion flow, AI intake systems, and lead-response automation. The price reflects the commercial infrastructure being built, not the hours spent on pixels.
Not if it is deployed correctly. The AI handles triage and missed opportunities — answering calls at 11pm, qualifying leads, routing summaries to your phone. Your team still owns every relationship and every close.
Very involved during discovery — your input shapes everything. Intentionally less burdened during build. Aligned on key decision points throughout. After launch, monthly optimization runs without requiring your time.
Monthly optimization, AI performance monitoring, lead routing improvements, and site refinements continue under the retainer. The system improves every month. You receive a performance report by the 10th of each month.
The fit call is where scope, timeline, and tier are mapped — without a pitch deck. If UpLevel is not the right fit, you will hear that directly.
Time
20 minutes
A real calendar block — not an open-ended sales hour.
Format
No deck
Talk through your situation, not a template walkthrough.
Outcome
Clear next step
You leave knowing which tier fits — or that none does.
One thread.
Zero handoffs.
Pick a time that works and you get a calendar invite and one thread — no account managers, no nurture sequence. The person on the call is the person in the repository, before and after launch.